Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

July 18, 2012
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
As NFL teams embrace the iPad like a perfectly thrown spiral, it might be time for sales organizations to make a similar play. For the past month, stories have been popping up left and right about how more pro teams have ditched their oversized binders for digitized playbooks on iPad tablets. While...
July 16, 2012
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
With all the talk about creating effective video marketing content, remember that how you actually deliver that content is just as important. There are lots of marketing channels out there at your disposal,and while some are video-specific, others are ideal for content of all shapes and sizes. But...
July 10, 2012
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
Recently, I came upon a post by “sales heretic” Don Cooper on the “Top Ten PowerPoint Mistakes Salespeople Make.” It’s a good read both because a) he covers common problems that are easily fixable, and b) good PowerPoints are super-important to successful sales presentations – especially as tablets...
July 09, 2012
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
Back in May, I compiled a list of (mostly true) facts on mobile marketing that I thought were particularly interesting. Not surprisingly, a fair amount of the data revolved around mobile video, especially on how mobile devices are spurring video consumption and viewership. (As CMI founder Joe...
July 02, 2012
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
There’s a whole lot of talk about mobile marketing this year, and as a result, there’s also a ton of interest in trends on mobile usage. And there’s a LOT of data out there. With so much interesting (and often not so interesting) information to parse through, it’s always nice when you run across a...
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