Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

July 24, 2012
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
With new technology making it easier than ever for marketing organizations to create effective video content, you can argue that the hard part isn’t actually making the videos; it’s everything that comes before it. Whether you’re putting together a two-minutes marketing video or a three-hour...
July 20, 2012
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
Sometimes, even minor tweaks to your YouTube video titles can make a major difference. It’s no secret that SEO is just as important for video as it is with any other part of your online content strategy. (And with the value YouTube has in Google search, this should be a no-brainer anyway.) Still,...
July 18, 2012
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
As NFL teams embrace the iPad like a perfectly thrown spiral, it might be time for sales organizations to make a similar play. For the past month, stories have been popping up left and right about how more pro teams have ditched their oversized binders for digitized playbooks on iPad tablets. While...
July 16, 2012
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
With all the talk about creating effective video marketing content, remember that how you actually deliver that content is just as important. There are lots of marketing channels out there at your disposal,and while some are video-specific, others are ideal for content of all shapes and sizes. But...
July 10, 2012
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
Recently, I came upon a post by “sales heretic” Don Cooper on the “Top Ten PowerPoint Mistakes Salespeople Make.” It’s a good read both because a) he covers common problems that are easily fixable, and b) good PowerPoints are super-important to successful sales presentations – especially as tablets...
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