Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

June 26, 2012
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
A recent study reports that not only can hybrid learning platforms produce the same results as traditional, “classroom style” training, but in some cases they actually perform even better. The report was put together by Matthew Chingos and the folks at Ithaka S+R. I should point out that the focus...
June 19, 2012
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
Back in April, I wrote a guest post for Tab Times on the emergence of tablets in the enterprise and how mobile sales forces can take advantage. There are lots of reported benefits, with using PowerPoint for tablets with apps like SlideShark being one example of how salespeople can present on their...
June 14, 2012
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
You don’t have to look very hard to find evidence that video is an uber-effective form of online marketing – it seems to be everywhere these days! The latest example: rich media add company Medialets recently released a study stating that engagement rates for mobile video ads were 35% higher in Q1...
June 12, 2012
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
As anyone who even casually follows the world of SEO knows, Google released its latest (greatest?) algorithm update in late April, codenamed “Penguin.” As with last year’s Google Panda update, changes like these are big news because they can have a serious impact on the page ranks of various sites...
June 05, 2012
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
As you may have heard, smartphones outsold PCs for the first time ever in 2011, and tablets are projected to follow suit very soon. But while there’s no denying the popularity of iPad and Android tablets among consumers, the latest generation of mobile device has also made its way into enterprise...
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