Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

July 09, 2012
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
Back in May, I compiled a list of (mostly true) facts on mobile marketing that I thought were particularly interesting. Not surprisingly, a fair amount of the data revolved around mobile video, especially on how mobile devices are spurring video consumption and viewership. (As CMI founder Joe...
July 02, 2012
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
There’s a whole lot of talk about mobile marketing this year, and as a result, there’s also a ton of interest in trends on mobile usage. And there’s a LOT of data out there. With so much interesting (and often not so interesting) information to parse through, it’s always nice when you run across a...
June 26, 2012
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
A recent study reports that not only can hybrid learning platforms produce the same results as traditional, “classroom style” training, but in some cases they actually perform even better. The report was put together by Matthew Chingos and the folks at Ithaka S+R. I should point out that the focus...
June 19, 2012
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
Back in April, I wrote a guest post for Tab Times on the emergence of tablets in the enterprise and how mobile sales forces can take advantage. There are lots of reported benefits, with using PowerPoint for tablets with apps like SlideShark being one example of how salespeople can present on their...
June 14, 2012
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
You don’t have to look very hard to find evidence that video is an uber-effective form of online marketing – it seems to be everywhere these days! The latest example: rich media add company Medialets recently released a study stating that engagement rates for mobile video ads were 35% higher in Q1...
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