Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

June 12, 2012
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
As anyone who even casually follows the world of SEO knows, Google released its latest (greatest?) algorithm update in late April, codenamed “Penguin.” As with last year’s Google Panda update, changes like these are big news because they can have a serious impact on the page ranks of various sites...
June 05, 2012
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
As you may have heard, smartphones outsold PCs for the first time ever in 2011, and tablets are projected to follow suit very soon. But while there’s no denying the popularity of iPad and Android tablets among consumers, the latest generation of mobile device has also made its way into enterprise...
June 04, 2012
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
As eLearning trends continue to thrive, there may be a misconception that on-demand training will soon replace all traditional company learning methods. Of course, this isn’t true, as live and in-person instruction will always play a role in corporate training. The key for organizations is to...
May 31, 2012
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
He may not have lasted long as host of The Tonight Show, but has Conan O’Brien created a new position for himself as the celebrity face of the social video revolution? Sure, the ratings for his show on TBS still lag a bit behind the Stewart-Colbert tag team on Comedy Central (and of course,...
May 29, 2012
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
We hear a lot these days about how content and social media marketing strategies can help companies gain and retain new customers. But before those efforts can have an impact on your bottom line, you need an audience. I recently caught up with Tim Danyo, owner and creative director at Imagination...
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