Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

May 15, 2012
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
We write a lot about video marketing here on the Ideas Blog, but we’re hardly the only ones. Ask any marketer what strategies they plan to develop this year and next, and you’re likely to hear the word “video” mentioned more often than not. Naturally, many companies are still intimidated by the...
May 08, 2012
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
As smartphone and tablet adoption continues to skyrocket, it feels like mobile marketing has reached a fevered pitch. But if you’re one of the few who’s still not convinced that mobile marketing is worth your time, here are 14 fun factoids that could change your mind: #1. Smartphones outsold PCs...
May 02, 2012
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
Last week, I was fortunate enough to chat with Bettina Hein, CEO at Boston-based Pixability and co-author of the upcoming Video Marketing for Dummies. Below are some of the highlights from our conversation, including tips for evaluating your video marketing strategy, considerations for mobile video...
April 30, 2012
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
What kind of role will video content play in the future of email marketing? According to a new report published in April, a MAJOR one. I’ve recently written about the value video marketing can offer when promoting webinars and events via email. Now, a new study from Experian Marketing Services has...
April 18, 2012
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
We all make mistakes. But when it comes to putting together PowerPoint presentations, some of us make the same errors over and over again. In fact, if you browse the web for information on some of the most common PowerPoint mistakes to avoid, you’re likely to come across a lot of repeat offenses. I...
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