Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

April 17, 2012
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
There’s no denying that Web 2.0 technologies have forever changed the way organizations look at corporate training. As a result, we now have a host of buzz words and phrases out there to describe these “new” flavors of learning. We’ve heard terms like formal and informal learning, Learning 2.0,...
April 10, 2012
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
While there are lots of ways to promote virtual events and webinars these days, email marketing is still the method of choice for most companies. Of course, there’s more to driving registration than simply shooting out an email blast with a link. Taking the time to create engaging content around...
April 09, 2012
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
At this point, the use of QR codes for marketing purposes is nothing new. We’ve seen them in magazine ads. We’ve seen them on product packaging. We’ve even seen them on business cards. But for companies who still aren’t utilizing QR codes to bridge the gap between physical and mobile messaging,...
April 05, 2012
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
Has interest in video marketing begun to cool off? Not even close. According to a new report published this week by Social Media Examiner, of 3,800 marketers surveyed, 76% cited YouTube and video marketing as their top areas of investment for 2012. That’s more than Facebook, Twitter, Google+ and...
April 04, 2012
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
In content marketing, there are certain “crutches” we all tend to lean on when coming up with new posts and ideas. Perhaps the most prominent example – Who am I kidding? Definitely the most prominent example – is the use of lists in marketing and blog materials. You see them everywhere: “Top 10...
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