Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

April 30, 2012
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
What kind of role will video content play in the future of email marketing? According to a new report published in April, a MAJOR one. I’ve recently written about the value video marketing can offer when promoting webinars and events via email. Now, a new study from Experian Marketing Services has...
April 18, 2012
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
We all make mistakes. But when it comes to putting together PowerPoint presentations, some of us make the same errors over and over again. In fact, if you browse the web for information on some of the most common PowerPoint mistakes to avoid, you’re likely to come across a lot of repeat offenses. I...
April 17, 2012
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
There’s no denying that Web 2.0 technologies have forever changed the way organizations look at corporate training. As a result, we now have a host of buzz words and phrases out there to describe these “new” flavors of learning. We’ve heard terms like formal and informal learning, Learning 2.0,...
April 10, 2012
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
While there are lots of ways to promote virtual events and webinars these days, email marketing is still the method of choice for most companies. Of course, there’s more to driving registration than simply shooting out an email blast with a link. Taking the time to create engaging content around...
April 09, 2012
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
At this point, the use of QR codes for marketing purposes is nothing new. We’ve seen them in magazine ads. We’ve seen them on product packaging. We’ve even seen them on business cards. But for companies who still aren’t utilizing QR codes to bridge the gap between physical and mobile messaging,...
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