Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

April 04, 2012
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
In content marketing, there are certain “crutches” we all tend to lean on when coming up with new posts and ideas. Perhaps the most prominent example – Who am I kidding? Definitely the most prominent example – is the use of lists in marketing and blog materials. You see them everywhere: “Top 10...
April 02, 2012
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
As video adoption for content marketing continues to rise, there’s no doubt that more organizations are looking to online video to improve their strategies. It’s no real surprise. Marketing experts and thought leaders have been hammering away at the video marketing drum for a while now, and...
March 29, 2012
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
You might not think so at first, but the wrong font choice can torpedo a PowerPoint presentation in a hurry. So how do you know if you’re making the wrong decisions? Check out some of the posts out there from PowerPoint pros and presentation experts, and you might be surprised by how much thought...
March 28, 2012
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
Ever since YouTube began its march toward becoming one of the most popular search engines on the planet, companies have been looking for ways to harness its power for business purposes. Enter the term “YouTube for the Enterprise.” But while this is hardly a new concept, if you look online, there’s...
March 22, 2012
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
In a recent webinar, sales thought leader Brian Carroll took an in-depth look at the topic of lead nurturing. Communicating consistently with potential buyers has become a critical part of the lead qualification process. But of course, not just any type of communication will do if you want to...
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