Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

March 22, 2012
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
In a recent webinar, sales thought leader Brian Carroll took an in-depth look at the topic of lead nurturing. Communicating consistently with potential buyers has become a critical part of the lead qualification process. But of course, not just any type of communication will do if you want to...
March 19, 2012
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
Video marketing has clearly become a more popular and effective component of a sound content strategy. But for businesses, creating a viral marketing campaign isn’t just about getting people to view your videos, but encouraging them to share them. Recently, I spoke with Jason Acidre, CEO and Lead...
March 16, 2012
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
Though the use of video for content marketing continues to grow, you could argue that it’s still a somewhat underutilized tool for most companies. As sites like YouTube continue to dominate the search engine universe and increased tablet adoption allows more people to view videos whenever they want...
March 14, 2012
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
At Brainshark, we talk a lot about the value that engaging video presentations can bring to your content marketing efforts. But we aren’t the only ones talking about it. Across the web, there’s a wealth of information on how businesses, marketers and entrepreneurs can use video marketing to...
March 12, 2012
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
There’s no denying that the increase in smartphone and tablet adoption has spurred a lot of action in the mobile learning space. But while the opportunity is there for businesses and higher education, is mobile learning really the eLearning trend to watch for this year? It’s certainly near the top...
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