Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

March 05, 2012
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
There’s no denying the value of video for effective content marketing and thought leadership. Not only has new technology made it easier than ever for marketers to create professional, on-demand video presentations, but the use of social media and the latest mobile devices have further simplified...
March 01, 2012
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
Buying has changed. Selling has changed. Has your sales onboarding process changed with it? While creating onboarding materials and on-demand training is a great way to get your new sales reps up to speed in a hurry, there’s still needs to be strategy in place to ensure that your onboarding...
February 23, 2012
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
In the world of corporate training, there’s often the question of whether a formal or informal learning program is the right way to go. First, it’s important to understand that there are many different opinions out there on formal vs. informal learning, and there’s certainly more than one...
February 14, 2012
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
Search engine optimization (SEO) for video content is not without its share of challenges. After all, Google can’t exactly read the lips of speakers on a video when crawling for keywords, and even if it could (which would be awesome), many presentations use audio voice-overs with no lips to be...
February 02, 2012
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
“Either make something impactful, or don’t bother.” That was the message Sally Hogshead, speaker and author of FASCINATE, delivered during her keynote presentation at Content Marketing World last year. In other words, when it comes to content marketing, the focus should always be on creating...
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