Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

July 22, 2014
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
Last year, HubSpot’s 2013 State of Inbound Marketing report found that only 24% of marketers surveyed had a defined lead handoff agreement with its sales teams. This prompted B2B marketing writer and speaker Tony Zambito to post that 76% of content marketers were forgetting about sales enablement...
July 08, 2014
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
Is there a really GOOD reason to make eLearning a larger part of your sales training strategy? Actually, there are several. In a recent article from eLearning services company Sponge UK, Kate Pasterfield offers several reasons why your sales staff need eLearning. While the article spends a fair bit...
June 24, 2014
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
The conversation around B2B sales enablement has certainly gotten louder over the past year, with a lot of the talk focused on the role of content. What do reps need? Where do they find it? How do they use it? You know, questions like that. Recently, I listened in on a great webinar hosted by Mark...
June 18, 2014
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
“The first and foremost rule for better eLearning is better writing.” That’s what Cammy Bean writes in a recent post for ASTD.org, 6 Tips for Writing Better eLearning Scripts. Cammy is the author of the book The Accidental Instructional Designer (the post is actually an excerpt), and it’s pretty...
June 13, 2014
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
Do you have a great training video presentation that effectively gets results time and again? Training magazine wants to see it! The mag is on a search for the best and most effective training video content to present at its Online Learning Conference 2014 in Chicago. Since Brainshark customers...
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