Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

August 05, 2014
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
As sales enablement has grown to become a go-to term for describing ways to improve sales performance and productivity, other phrases have made their way into the conversation as well. One of my favorites is the concept of ‘random acts of sales support’. You could make a pretty compelling argument...
August 04, 2014
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
If you were to ask a typical B2B sales reps which social network they find the most valuable, I’m guessing most would be pretty quickly answer, “LinkedIn.” Social selling has become a key focus at many organizations, with more than a few sales experts beating the drum. Twitter and Facebook hold a...
July 22, 2014
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
Last year, HubSpot’s 2013 State of Inbound Marketing report found that only 24% of marketers surveyed had a defined lead handoff agreement with its sales teams. This prompted B2B marketing writer and speaker Tony Zambito to post that 76% of content marketers were forgetting about sales enablement...
July 08, 2014
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
Is there a really GOOD reason to make eLearning a larger part of your sales training strategy? Actually, there are several. In a recent article from eLearning services company Sponge UK, Kate Pasterfield offers several reasons why your sales staff need eLearning. While the article spends a fair bit...
June 24, 2014
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
The conversation around B2B sales enablement has certainly gotten louder over the past year, with a lot of the talk focused on the role of content. What do reps need? Where do they find it? How do they use it? You know, questions like that. Recently, I listened in on a great webinar hosted by Mark...
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