Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

August 04, 2014
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
If you were to ask a typical B2B sales reps which social network they find the most valuable, I’m guessing most would be pretty quickly answer, “LinkedIn.” Social selling has become a key focus at many organizations, with more than a few sales experts beating the drum. Twitter and Facebook hold a...
July 22, 2014
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
Last year, HubSpot’s 2013 State of Inbound Marketing report found that only 24% of marketers surveyed had a defined lead handoff agreement with its sales teams. This prompted B2B marketing writer and speaker Tony Zambito to post that 76% of content marketers were forgetting about sales enablement...
July 08, 2014
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
Is there a really GOOD reason to make eLearning a larger part of your sales training strategy? Actually, there are several. In a recent article from eLearning services company Sponge UK, Kate Pasterfield offers several reasons why your sales staff need eLearning. While the article spends a fair bit...
June 24, 2014
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
The conversation around B2B sales enablement has certainly gotten louder over the past year, with a lot of the talk focused on the role of content. What do reps need? Where do they find it? How do they use it? You know, questions like that. Recently, I listened in on a great webinar hosted by Mark...
June 18, 2014
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
“The first and foremost rule for better eLearning is better writing.” That’s what Cammy Bean writes in a recent post for, 6 Tips for Writing Better eLearning Scripts. Cammy is the author of the book The Accidental Instructional Designer (the post is actually an excerpt), and it’s pretty...
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