Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

October 04, 2016
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
Do your sales and marketing teams use Salesforce? How about Kapost? What about Box, Dropbox, Sharepoint, Google Drive, OneDrive, MS Dynamics, Marketo, Eloqua, Workday, Peoplesoft, Ultipro, Birst, Tableau, Hubspot, Oracle, SAP, Saba, or Jive? It’s likely your organization uses one or more of...
August 01, 2016
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
Research shows 33% of sales reps report they’re “often” or “always” frustrated by their inability to quickly locate sales materials. With content stored in so many places, it’s tough for salespeople and other business users to quickly find the best (and most up-to-date) assets...
February 01, 2016
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
“Content has got to be used to build credibility and open up a rich and meaningful customer conversation.” - Dan Smoot, Executive Vice President of Market Readiness at Salesforce Content is such a big problem for sales organizations today, and it seems it’s not having that impact...
January 25, 2016
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
Everybody defines sales productivity differently; and as such, everybody has different approaches for attaining it. Joe Gustafson offers two approaches for getting more productivity or “yield” out of each rep. He says you can increase efficiency, meaning give more time back to a...
January 11, 2016
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
There’s too much content. It’s not engaging enough. It’s too product focused. It’s not easy to find. Salespeople are struggling to have valuable conversations with buyers, and marketing content is part of the problem. A recent report from Forrester Research, Make Sales Conversations an Integral...
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