Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

January 04, 2016
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
“Sales productivity is a giant issue for chief executives and boardrooms everywhere,” says Joe Gustafson, CEO of Brainshark. And he’s right. In fact, according to a recent Forbes Insights research report, 71% of C-level execs believe sales productivity is CRITICAL to achieving growth. Gustafson...
December 28, 2015
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
“The big problem with sales productivity stems from [the fact that] sales reps just can’t have that high value conversation with customers.” In this short video, Joe Gustafson offers five things that companies can do to address that problem, and prepare reps to engage in the kinds of conversations...
December 21, 2015
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
As the B2B sales landscape continues to evolve, companies are doing more and more research on trends to encourage and inform strategic planning for the future. In looking at some of the stats that have been touted this year, there are several implications for sales organizations in 2016. Here...
December 14, 2015
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
“Don’t ask the salespeople to become librarians. Put the content on the table—they shouldn’t have to look for it. A rep needs to be able to find the right content—right when he or she needs it.” These are the words of Steve Diorio, Chief Analyst for Forbes CMO Practice and contributor to the...
December 07, 2015
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
“Because I’m from New York.” “Because I call it like I see it.” “Because someone had to tell executives and sales leaders the truth!” “I’m a sales guy at heart. And for the honor of the professional seller, someone needed to stand up and point the finger in the opposite direction. Someone...
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