Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

July 30, 2014
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
Last year, Sirius Decisions reported that an average of 70% of all B2B marketing content goes unused. That can mean a lot of things, of course, but the broader point is simple: many B2Bs simply aren’t getting enough out of the content they create. From a marketing perspective, there’s nothing worse...
July 23, 2014
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
Imagine for a second that you’re a prospect. Your company has asked you to do some research and explore a few different options for a new product or service. You’ve narrowed down your vendor options and are prepped to walk into a meeting to hear… their pitch.  What you MIGHT be expecting: A rep...
July 17, 2014
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
As I was perusing this Forbes list offering sage wisdom from top sales experts, I couldn’t help but be drawn to those quotes that dealt less with the sales pitch and more with the sales conversation.  It’s no secret that sales teams’ goals are closely entwined with closing deals and meeting quotas...
July 14, 2014
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
SlideShark has been nominated for a 2014 Stevie!  If you’re not familiar with the Stevie Awards, they “are the world's premier business awards.” Created in 2002 to recognize the achievements and positive contributions of businesses and professionals around the world, they have become a...
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