Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

December 01, 2015
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
Sales productivity is a huge problem for organizations today; and sales enablement technology can be a big part of the solution. A recent study conducted by Forbes Insights and Brainshark found just that: 55% of top-performing companies are investing in sales enablement technology to drive sales...
November 16, 2015
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
According to SiriusDecisions, B2B content strategy is overly focused on assets, and often based on the decisions and skills of individual contributors. As such, there has been huge growth in content investments which is, in turn, paired with high expectations for content’s efficiency and impact....
November 05, 2015
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
Yesterday, Andy Paul, sales acceleration expert and author of Zero Time Selling, released an exclusive interview with Brainshark CEO Joe Gustafson as a part of Accelerate!, his growth strategy podcast series. Beyond sharing his path to Brainshark and answering some rapid fire sales questions,...
November 02, 2015
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
Continuous learning – or training that takes place beyond initial onboarding or annual sessions – is an important part of a sales rep’s development and preparation. In practice, though, it’s a struggle for many organizations. During a Sales Readiness panel hosted the week of Dreamforce, sales...
October 26, 2015
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
Sales reps aren’t always as prepared as they think they are… Check out the short video below to see what I mean, then visit our Brainshark Sales Readiness page to learn more. Looking to drive sales productivity at your organization? Learn more about how Brainshark can help.
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