Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

October 22, 2015
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
While it may seem like an obvious action-item for the onboarding agenda, sales reps aren’t always trained on the customer. Rather, the tendency tends to be to start with the product. Trish Bertuzzi of The Bridge Group comments on the topic: “We bring these people into our organizations and we...
October 15, 2015
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
Sometimes an outsider’s perspective is all you need to see things differently—to look at something through a new lens and gain clarity that you wouldn’t have otherwise had. That’s exactly what Daniel Pink is for the sales industry. In a recent podcast interview with Jill Konrath, Pink divulged...
October 13, 2015
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
“It’s broken. It’s dramatically broken.” These were the words of Trish Bertuzzi, President and Chief Strategist at The Bridge Group, Inc., when she was asked about the state of sales onboarding during a Sales Readiness panel during the week of Dreamforce ‘15....
October 08, 2015
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
Sales coaching is crucial to sales reps’ success. In fact, recent data from Brainshark and Forbes Insight show that coaching and mentoring is the most important role that front-line sales managers play. It’s a coach’s job, according to Andy Paul, “to monitor calls or go on ‘ride-alongs’ to...
October 05, 2015
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
During the week of Dreamforce ‘15, Brainshark hosted a sales readiness panel at the InsideView Open Lounge. During the session, four sales experts offered insight and ideas on the problem of sales readiness: what companies need to do to prepare their reps to have the types of consistent, valuable...
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