Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

September 28, 2015
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
We’ve said it before and we’ll say it again: sales reps are busy. Like really busy. They’re constantly on-the-go, juggling the demands of multiple leads, accounts, and opportunities; so sales enablement efforts that cater to that lifestyle will benefit both the rep and the organization as a whole...
September 24, 2015
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
You’d be hard pressed to find a sales organization that doesn’t measure results in some way, shape, or form. But are sales managers looking at the right data? Are they gaining insight into how prepared their sales force is to deliver the results that they are forecasting? Do they even have a means...
September 14, 2015
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
Lori Richardson (@scoremoresales) is the founder and CEO of Score More Sales, a consulting and training firm that helps sales development reps interact with potential buyers to engage, qualify, add value, create opportunities and (of course!) close them. In a recent blog post titled Be More...
September 10, 2015
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
Remember when we defined content in context, and explained why it matters for sales? No? Well here’s a refresher: In the eBook, What is Content in Context? (And Why it Matters for Sales) we look at how putting content in context within the CRM can help eliminate the time reps waste...
September 03, 2015
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
Just because reps THINK they’re ready to have the types of conversations that move deals forward, doesn’t mean it’s true. In fact, there is a real and universal struggle at many organizations to get sales reps prepared to sell efficiently, effectively, and productively. Consider these stats...
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