Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

July 20, 2015
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
Getting in touch with prospects these days is tough. While the average sales rep makes fifty two phone calls daily, less than 1% of those calls are actually returned. And email? Less than 24% of sales emails are even OPENED, let alone read. The seemingly insurmountable task of getting...
July 16, 2015
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
I recently came across an article on the value of sales conversations, Old-School Selling is Dead (Right?), written by Kelly Riggs (@kellyriggs). Kelly is an author, speaker, and business performance coach for executives and companies throughout the United States. He has worked with companies in a...
July 09, 2015
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
Thus far in this Q&A series, sales force transformation expert Mike Kunkle (@Mike_Kunkle) has articulately discussed insight selling in B2Bs (part 1), sales rep involvement in the buyer’s journey (part 2), and inhibitors to effective insight selling (part 3). But there was one more thing from...
July 07, 2015
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
Consider these stats: 80% of senior executives watch more video in 2015 than they did last year 75% of senior executives watch business related videos on a weekly basis 59% of executives would rather watch a video than read an article. There’s no doubt that online video...
July 01, 2015
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
So far in this Q&A series, sales force transformation leader Mike Kunkle (@Mike_Kunkle), has defined insight selling and discussed how it is applicable throughout the buyer’s journey, regardless of the stage that sales reps become a part of it. Clearly it’s an important skill, but can all reps...
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