Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

July 01, 2015
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
So far in this Q&A series, sales force transformation leader Mike Kunkle (@Mike_Kunkle), has defined insight selling and discussed how it is applicable throughout the buyer’s journey, regardless of the stage that sales reps become a part of it. Clearly it’s an important skill, but can all reps...
June 25, 2015
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
In Part 1 of my Q&A with sales force transformation expert Mike Kunkle (@Mike_Kunkle), he outlined what, exactly, insight selling is and why it has become “mainstream” in the current B2B sales landscape. But I was curious, given all of the latest SiriusDecisions research debunking the myth...
June 18, 2015
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
Mike Kunkle (@Mike_Kunkle) is a training and organization effectiveness leader with special expertise in sales force transformation. His blog,, provides proven practices, ideas and commentary around sales transformation and development. Having read an article of his on insight...
May 21, 2015
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
89% of sales calls provide no value to buyers, according to Forrester Research. This may sound harsh, but just think about the sales calls where reps provide redundant information that prospects have already acquired through their own research. Opportunities to communicate value and redefine...
May 14, 2015
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
If you weren’t able to make it to Nashville for the annual SiriusDecisons Summit, you certainly could have stayed up to date on the latest sales and marketing trends, thought leadership, and stats on Twitter. Simply following the #SDSummit hashtag revealed a wealth of information—once you got...
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