Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

June 25, 2015
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
In Part 1 of my Q&A with sales force transformation expert Mike Kunkle (@Mike_Kunkle), he outlined what, exactly, insight selling is and why it has become “mainstream” in the current B2B sales landscape. But I was curious, given all of the latest SiriusDecisions research debunking the myth...
June 18, 2015
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
Mike Kunkle (@Mike_Kunkle) is a training and organization effectiveness leader with special expertise in sales force transformation. His blog,, provides proven practices, ideas and commentary around sales transformation and development. Having read an article of his on insight...
May 21, 2015
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
89% of sales calls provide no value to buyers, according to Forrester Research. This may sound harsh, but just think about the sales calls where reps provide redundant information that prospects have already acquired through their own research. Opportunities to communicate value and redefine...
May 14, 2015
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
If you weren’t able to make it to Nashville for the annual SiriusDecisons Summit, you certainly could have stayed up to date on the latest sales and marketing trends, thought leadership, and stats on Twitter. Simply following the #SDSummit hashtag revealed a wealth of information—once you got...
May 13, 2015
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
Last week, InsideSales hosted a virtual event—the Sales Acceleration Summit—where over eighty of the top sales and marketing influencers shared their methods to increase revenue. There were too many great sessions to choose from, so I couldn’t catch them all (still enjoying watching them on-demand...
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