Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

May 11, 2015
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
The term “content in context” has become a popular one in sales enablement – but WHY is it so important for sales? Our exclusive whitepaper, What Is Content in Context? (And Why It Matters for Sales), answers that very question. Intelligent, contextual content is valuable for B2B sales reps for a...
May 07, 2015
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
The eLearning market is explosive. Upside Learning cites stats that 44% of organizations plan to purchase online learning tools and systems, 41% are exploring formal Learning Management Systems (LMSs), and 37% plan on purchasing authoring tools/systems. And the numbers back it up. The LMS market...
April 30, 2015
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
As a buyer, there’s nothing more frustrating than seeking genuine responses about a product and being met with an impersonal marketing message churned out by and automated system. Prospects want people, not machines. As Forrester’s Laura Ramos writes in a recent report, it’s time to humanize the...
April 27, 2015
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
Studies have shown that reps waste 40% of their time just looking for the right content to use. Putting sales content “in context” can reduce that productivity loss—but what does that even mean? In the short video below, Brainshark’s Brendan Cournoyer breaks it down, outlining four different ways...
April 23, 2015
Ann Lambert | @AnnLambert18 | Product Marketing Manager, Brainshark
Our last few Q&A’s in this series have been with marketing all-stars, so I decided to seek out someone with more of a sales-focused perspective. I set my sights on Greg Alexander, CEO of Sales Benchmark Index (SBI), a sales and marketing consultancy focused on helping B2B companies make the...
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