Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

June 07, 2012
Gerry Praysman | @gpraysman | Director, Account Development, Brainshark
For the past few years, studies have repeatedly shown that the #1 reason people follow brands on social media is that they expect to get special offers or deals via those channels. This simple fact often makes B2B firms squirm since offering a discount for let’s say, an enterprise-level solution,...
May 10, 2012
Gerry Praysman | @gpraysman | Director, Account Development, Brainshark
Though I initially passed on purchasing the book, a tweet caused me to reconsider. I spent the better part of my business trip’s downtime reading Moonwalking with Einstein: The Art and Science of Remembering Everything by Joshua Foer. This funny and absolutely fascinating story follows the author,...
May 01, 2012
Gerry Praysman | @gpraysman | Director, Account Development, Brainshark
When Facebook made the jump to Timeline and rendered our previous landing page unusable, needless to say, we were somewhat perturbed. After all, we were proud of our work and it was functioning really nicely for us in converting viewers to fans from the moment they touched it. But, change is the...
April 18, 2012
Gerry Praysman | @gpraysman | Director, Account Development, Brainshark
If you're in the content marketing and/or social media fields these days, it's almost a guarantee that you know of Altimeter Group (and follow their research pretty regularly). I’ll gladly admit that their reports have helped us shape some of our content initiatives and even been the inspiration...
April 11, 2012
Gerry Praysman | @gpraysman | Director, Account Development, Brainshark
I recently wrote a post commenting on the rise of social influence and how its prevalence could result in potentially poor customer experiences. Without giving a full recap, I champion the philosophy of putting the customer first and worrying about the numbers second. That’s not to say you shouldn...
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