Sales Enablement Ideas Blog | Brainshark

Brainshark Ideas Blog

Tips and ideas for sales readiness, training, coaching and more.

Last week, I attended the 
Claire Schooley’s July 2011 Forrester report “
Last week, Kirsten Michelon from Xerox and I joined Baptie & Company to deliver a 
Jeff Ernst, in
Last week, Brainshark joined Baptie & Company to deliver a webinar for their channel focus community.
The channel is always awash in new products and technologies for communicating with and enabling channel partners.
According to a leading network manufacturer I spoke with recently, less than 10% of their channel marketing materials are ever used.
So how do you reach your channel audience? Brainshark held its quarterly online Channel Communications Exchange last week entitled "Communication Secrets of Channel Leaders".