Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

December 05, 2011
Last week, I blogged about an idea that has consistently produced over 30%, and even over 40% clickthroughs to the post-show followup emails we send. As you think about how to increase the ROI of your trade show investment in 2012, here are 5 ideas for using Brainshark to increase the impact of...
November 27, 2011
Sometimes, marketing results surprise you. We’ve discovered one approach that works particularly well in using Brainshark presentations to follow-up with those people that visit with us at trade show events throughout the year.   Depending on the dynamics of any show, the opportunities for a booth...
October 27, 2011
70% of the buying cycle has taken place before buyers are willing to engage with a live salesperson.  But do you know how much of the buying cycle has taken place before buyers even get to your web site?   Jon Miller, VP Marketing of Marketo, and I recently presented a webinar with the Content...
August 11, 2011
80% of qualified prospects are not ready to buy --- just one of the interesting factoids that Jon Miller, VP Marketing shared with our audience in a webinar that he and I presented recently. That’s one key reason why lead nurturing is so essential to the marketing and sales process.    If you’re...
February 23, 2011
Christina "CK" Kerley, a B2B marketing specialist, takes on the mobile realm, showing businesses how to compete in this emerging market. View the on-demand version of this webinar here.
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