Get two or more sales enablement professionals in a room, and soon the talk will turn to metrics – specifically, how to measure the success and impact of their programs. Sales organizations aren’t lacking data. In fact, the total amount can be overwhelming for sales leaders. Traditional metrics such as course completion, quota attainment and revenue earned, while all important, don’t seem to tell the whole story.
Sometimes, marketing results surprise you. We’ve discovered one approach that works particularly
70% of the buying cycle has taken place before buyers are willing to engage with a live salesperson. But do you know how much of the buying cycle has taken place before buyers even get to your web
80% of qualified prospects are not ready to buy --- just one of the interesting factoids that Jon Miller, VP Marketing shared with our audience in a webinar that he and I presented recently. That’s
Christina "CK" Kerley, a B2B marketing specialist, takes on the mobile realm, showing businesses how to compete in this emerging market.
Hear from Joan Babinski from Brainshark and Joe Pulizzi, President of Junta42 and Founder of the Content Marketing Institute on the challenges and opportunities for content marketers and solving th
No doubt you are feeling the pressure to create and deliver more and more relevant, engaging content that customers can access 24/7. You’re not alone
Elearning! Magazine Group's Annual Readers' Choice Awards Highlight Brainshark as ‘Best Rapid Development Tool'
In an interview published in yesterdays' NY Times,
he Special Olympics World Winter Games, a Brainshark nonprofit grant customer, is featured in today's Wall St. Journal!