Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

September 07, 2018
Lauren Boutwell | @LBoutwell88 | Senior Content & Programs Manager, Brainshark
Another year, another Inbound event in the books! If you’ve just come off several great days of sales and marketing speakers, content and experiences, you’re probably a bit exhausted, but hopefully inspired and ready to put some new ideas into action. As always, strong themes of the event...
September 05, 2018
Lauren Boutwell | @LBoutwell88 | Senior Content & Programs Manager, Brainshark
“Do relationships matter in sales?” When Keenan, CEO of A Sales Guy, asked this question to a room of #INBOUND18 attendees, most people raised their hands to indicate a yes. But Keenan begged to differ. He said sometimes people buy from people they like, but more often, people buy because a...
August 30, 2018
Lauren Boutwell | @LBoutwell88 | Senior Content & Programs Manager, Brainshark
The latest issue of Brainshark’s Sales Enablement Magazine is out! Our biannual publication about sales enablement and readiness, technology, leadership and trends is back with a cover story about our customer, Turbonomic. The Boston-based company provides workload automation for the hybrid cloud...
August 16, 2018
Lauren Boutwell | @LBoutwell88 | Senior Content & Programs Manager, Brainshark
Ask any sales enablement leader what their biggest challenges are, and sales onboarding will likely be at the top of the list. Unfortunately, too many sales organizations still use onboarding approaches that simply don’t work. In fact, 60% of onboarding programs are not meeting sales managers’...
June 21, 2018
Lauren Boutwell | @LBoutwell88 | Senior Content & Programs Manager, Brainshark
Companies across industries have started to adopt artificial intelligence (AI) to supplement and augment the work of humans. The technology is being used for everything from predicting the winner of the 2018 World Cup to communicating with customers at TGI Friday’s restaurants to scanning resumes...
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