Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

June 21, 2018
Lauren Brousell | @LBrousell | Senior Content & Programs Manager, Brainshark
Companies across industries have started to adopt artificial intelligence (AI) to supplement and augment the work of humans. The technology is being used for everything from predicting the winner of the 2018 World Cup to communicating with customers at TGI Friday’s restaurants to scanning resumes...
March 28, 2018
Lauren Brousell | @LBrousell | Senior Content & Programs Manager, Brainshark
With over 20 years of experience at companies like Avention and SiriusDecisions, Brainshark’s Chief Sales Officer, Colleen Honan, is no stranger to leading sales teams. We spoke with her about the biggest changes she sees impacting B2B sales today and the best leadership tactics to overcome them...
March 13, 2018
Lauren Brousell | @LBrousell | Senior Content & Programs Manager, Brainshark
According to CSO Insights, nearly 60% of companies have a sales enablement person, program or function. But, where does that leave the other 40% of companies? That 40% most likely has some forms of sales enablement going on, even if they don’t refer to it as such. But even if sales enablement...
February 13, 2018
Lauren Brousell | @LBrousell | Senior Content & Programs Manager, Brainshark
Sales enablement as a function has become far more prevalent over the last few years. In fact, the number of companies with a dedicated sales enablement role has more than tripled since 2013. With so many more companies now appointing dedicated professionals to oversee...
January 23, 2018
Lauren Brousell | @LBrousell | Senior Content & Programs Manager, Brainshark
As the tides of business change, it’s not always easy to prepare your sales force for what’s coming next. But if you have a plan in place for each occasion -- whether it’s onboarding new sales reps, going through a merger or acquisition or dealing with breaking news – reps will always be ready,...
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