Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

December 06, 2017
Lauren Boutwell | @LBoutwell88 | Senior Content & Programs Manager, Brainshark
This year has been a big year for sales enablement. According to CSO Insights 2017 Sales Enablement Optimization Study, nearly 60% of respondents (up from 33% last year) have a sales enablement function, person or program and 73% of them now report to senior sales management. At Brainshark, we’...
November 21, 2017
Lauren Boutwell | @LBoutwell88 | Senior Content & Programs Manager, Brainshark
Every sales organization knows sales coaching is important. In fact, Forbes Insights found that 74% of top companies rank coaching as sales managers’ most important role. But knowing coaching is important and doing it effectively are two different things. When designing a coaching program, it’s...
November 09, 2017
Lauren Boutwell | @LBoutwell88 | Senior Content & Programs Manager, Brainshark
With millennials expected to make up 75% of the workforce by 2025, more and more will be moving into leadership roles in the coming years. As the torch is being passed, it’s important to prepare your sales professionals of today to lead your business tomorrow. With that in mind, here are 4...
October 02, 2017
Lauren Boutwell | @LBoutwell88 | Senior Content & Programs Manager, Brainshark
Six years ago, sales enablement at Iron Mountain had no consistent process or alignment with other departments. “We had a blank canvas in terms of where we were going; anything we did was going to be an improvement,” said VP of sales enablement, Kevin Starner. Since then, the company has...
September 29, 2017
Lauren Boutwell | @LBoutwell88 | Senior Content & Programs Manager, Brainshark
#INBOUND17, HubSpot’s annual sales and marketing conference, was quite a whirlwind! Over three days in Boston, attendees heard from Former First Lady Michelle Obama, HubSpot founders, Dharmesh Shah and Brian Halligan, as well as countless experts who came to share their knowledge. Sales and...
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