Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

July 24, 2017
Lauren Boutwell | @LBoutwell88 | Senior Content & Programs Manager, Brainshark
Enabling sales reps to sell more and sell better is not an easy job, but that’s why sales enablement departments were created. But sales enablement leaders can’t operate in a silo. They need to collaborate with other functions across the company to deliver the onboarding, training, coaching and...
July 14, 2017
Lauren Boutwell | @LBoutwell88 | Senior Content & Programs Manager, Brainshark
In sales, you win some and you lose some, but what many sales organizations don’t know is why. If a rep wins a deal, why did the customer buy your product versus the competitor? Which features were the biggest selling point? If they lost the deal, what did the competitor offer or showcase better...
June 28, 2017
Lauren Boutwell | @LBoutwell88 | Senior Content & Programs Manager, Brainshark
Among multiple acquisitions, product updates, and a new selling methodology, the sales team at Ping Identity had a lot to keep up with. Sales enablement was responsible for finding an effective way to keep reps informed amidst all the changes, without sacrificing selling time. In other words,...
June 15, 2017
Lauren Boutwell | @LBoutwell88 | Senior Content & Programs Manager, Brainshark
The winners are in for the 2017 Sharkie Awards! This annual Brainshark awards program honors the best sales enablement success stories and content across our customer base over the past year. After weeks of judging by our Brainshark experts, our winning companies and individuals were chosen based...
May 24, 2017
Lauren Boutwell | @LBoutwell88 | Senior Content & Programs Manager, Brainshark
It's not always easy to create or formalize a new department from the ground up. While the number of sales enablement roles is growing (CSO Insights reports an increase of 26% since 2013), the function is still evolving. If you’re tasked with creating a new sales enablement department for your...
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