Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

March 16, 2017
Lauren Brousell | @LBrousell | Senior Content & Programs Manager, Brainshark
If you want to run a marathon, you can’t expect to get great results unless you train properly. The same goes for sales readiness. In order for reps to perform at the top of their game, they must be trained and then coached to reinforce and eventually master their sales material. However, only 15...
March 06, 2017
Lauren Brousell | @LBrousell | Senior Content & Programs Manager, Brainshark
Studies show that companies with a dynamic sales coaching strategy can see increased win rates of as much as 28%. With results like that, it’s no wonder why more organizations today are making the investment in sales coaching technology to power those strategies. Of course, as with any software...
March 02, 2017
Lauren Brousell | @LBrousell | Senior Content & Programs Manager, Brainshark
Mergers and acquisitions are a popular growth tactic, but in a recent webinar, SiriusDecisions’ Heather Cole said they fail to meet business expectations 70% of the time. The reason behind this discouraging statistic? Successful change management strategies are easier said than done. Sales...
February 27, 2017
Lauren Brousell | @LBrousell | Senior Content & Programs Manager, Brainshark
Successful sales coaching requires the collaboration of sales enablement, sales managers and reps on the design, execution and participation of the program. According to Forbes Insights, 74% of companies rank sales coaching as front-line managers’ most important role. But, only 15% of...
February 13, 2017
Lauren Brousell | @LBrousell | Senior Content & Programs Manager, Brainshark
Sales onboarding is critical to better sales productivity, reduced turnover and overall company growth. In fact, CSO Insights reports that effective onboarding is the #1 goal of B2B sales enablement. Technology is the engine that can help companies reach those onboarding goals, but finding the...
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