Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

May 04, 2017
Lauren Boutwell | @LBoutwell88 | Senior Content & Programs Manager, Brainshark
When you think of sales enablement, you probably think about supporting reps, boosting sales productivity and increasing positive business outcomes. After all, sales enablement is all about supporting the reps, right? Well, yes – but not entirely. What many sales organizations don’t realize is...
April 21, 2017
Lauren Boutwell | @LBoutwell88 | Senior Content & Programs Manager, Brainshark
Starting a position at a new company can be exciting and daunting at the same time. For sales enablement leaders, there are high expectations when entering a new organization – it’s not a ‘keep the lights on’ type of position. Sometimes you’re inheriting legacy processes that need refreshing,...
April 05, 2017
Lauren Boutwell | @LBoutwell88 | Senior Content & Programs Manager, Brainshark
Success within sales organizations starts with great talent. With the average sales turnover rate at 16%, it’s critical that companies recruit sales people with the right skills, competencies and intangibles to succeed in today’s market. The right talent, plus proper onboarding, training and...
March 30, 2017
Lauren Boutwell | @LBoutwell88 | Senior Content & Programs Manager, Brainshark
Without ongoing coaching and reinforcement, half of sales learning content is lost within five weeks and 84% is lost within 90 days, according to CSO Insights and Sales Performance International. If the vast majority of learning is not retained, imagine how much that can affect your sales team’s...
March 16, 2017
Lauren Boutwell | @LBoutwell88 | Senior Content & Programs Manager, Brainshark
If you want to run a marathon, you can’t expect to get great results unless you train properly. The same goes for sales readiness. In order for reps to perform at the top of their game, they must be trained and then coached to reinforce and eventually master their sales material. However, only 15...
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