Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

September 29, 2016
Lauren Brousell | @LBrousell | Senior Content & Programs Manager, Brainshark
Sales organizations know that content serves different purposes when used throughout the various stages of buyer and customer relationships. But one thing remains true despite the prospect’s level of interest: content can have a make-or-break impact. It can be the difference between new business...
September 07, 2016
Lauren Brousell | @LBrousell | Senior Content & Programs Manager, Brainshark
Today, B2B buyers have more access than ever before to resources that guide their technology buying decisions. Because buyers can do extensive research before getting in touch with a company, B2B sales reps’ jobs have become even harder. Forrester Research says 81 percent of sales...
August 25, 2016
Lauren Brousell | @LBrousell | Senior Content & Programs Manager, Brainshark
If you’ve never coached your sales reps, you’re hopefully aware there’s a problem. Whether it’s missed quotas, inconsistent messaging or lack of readiness, there is a multitude of issues that can be improved with coaching, but implementing a new process can be daunting. People inherently don’t...
August 12, 2016
Lauren Brousell | @LBrousell | Senior Content & Programs Manager, Brainshark
You just completed the process of selecting a new sales enablement technology – congratulations! You’ve probably spent months researching solutions, speaking to countless salespeople (OK, hopefully not that many), and securing executive buy-in and budget for a game-changing software system. But...
July 27, 2016
Lauren Brousell | @LBrousell | Senior Content & Programs Manager, Brainshark
Successful sales conversations are born long before a well-prepared salesperson arrives to a meeting or dials in for a call. Effective training and coaching are obviously critical. So is a strong collaboration between sales and marketing, where each department does its part to ensure the rep is in...
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