Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

February 08, 2017
Lauren Boutwell | @LBoutwell88 | Senior Content & Programs Manager, Brainshark
Innovative companies constantly introduce and make improvements to their products. And whether you introduce a new product every day or once a year – your sales reps need a comprehensive plan of action. The problem is: many companies equate non-selling time (product training in this case) with...
January 27, 2017
Lauren Boutwell | @LBoutwell88 | Senior Content & Programs Manager, Brainshark
The task of finding the right sales enablement technology in today’s market can be daunting. There are countless features, functionalities and integrations to consider. The best thing you can do before jumping into the technology evaluation process is to focus on the goals you want to achieve and...
January 20, 2017
Lauren Boutwell | @LBoutwell88 | Senior Content & Programs Manager, Brainshark
With new generations, technologies and philosophies, the business landscape is always changing. For sales organizations, new or reinvented approaches and methodologies come along all the time. Millennials are starting to dominate the sales workforce, bringing their own perspectives to the table....
January 09, 2017
Lauren Boutwell | @LBoutwell88 | Senior Content & Programs Manager, Brainshark
Whether you’re managing a direct sales team, or channel sellers, the key to igniting better conversations with buyers is very similar. Begin by asking yourself this question: Do my sales reps understand their buyers’ purchasing journey? It might sound simple, but this is a key to making sure...
December 22, 2016
Lauren Boutwell | @LBoutwell88 | Senior Content & Programs Manager, Brainshark
We’ve all heard this story before: a sales rep suffers from poor performance and the manager doesn’t diagnose the issues until it’s too late. The deals have been lost and the rep is at risk of losing his job. This situation, and many like it can be avoided if sales managers are enabled to use...
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