Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

July 22, 2016
Lauren Brousell | @LBrousell | Senior Content & Programs Manager, Brainshark
No matter the size or industry, all companies struggle with the best ways to get employees trained while continuing to grow sales each quarter. Since 87% of training content is forgotten within 30 days, according to a Corporate Executive Board study, the stakes are even higher for sales...
May 31, 2016
Lauren Brousell | @LBrousell | Senior Content & Programs Manager, Brainshark
GE is in the midst of a significant transformation from one of the largest industrial companies in the world, to a leading technology company looking to revolutionize the digital industry. The company needed to address this transformation at all levels of its organization, which required...
May 31, 2016
Lauren Brousell | @LBrousell | Senior Content & Programs Manager, Brainshark
Merging together two large companies with major legacies is not an easy task. But what comes after has its own unique challenges as well – especially for those responsible for sales enablement. A prime example was presented at SiriusDecisions Summit 2016 last week, when Tonya Schultz, director...
May 31, 2016
Lauren Brousell | @LBrousell | Senior Content & Programs Manager, Brainshark
As the leading customer engagement platform for utilities, Virginia-based ​Opower prides itself on meeting the evolving needs of its customers. Of course to do that, the company needs to prepare and empower its sales force to help meet those expectations as well – no small task for an...
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