Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

July 20, 2017
PJ Carter | @PJCarter25 | Influencer Relations Manager, Brainshark
Kevin F. Davis, president of TopLine Leadership and author of The Sales Manager’s Guide to Greatness, recently evaluated a Fortune 500 company’s sales manager job descriptions and found that 85% of the responsibilities were related to sales coaching. But, when he spoke with the sales managers...
June 14, 2017
PJ Carter | @PJCarter25 | Influencer Relations Manager, Brainshark
Once sales onboarding ends, what happens to your reps? According to The Bridge Group, 9% of sales reps leave in their first year, followed by 58% in years 2-3. And replacing reps can be extremely time consuming and costly; according to the Aberdeen Group, replacing a typical B2B sales rep equates...
May 30, 2017
PJ Carter | @PJCarter25 | Influencer Relations Manager, Brainshark
More than 80% of organizations invest in training for sales managers, according to 2017 CSO Insights Sales Manager Enablement Report. That may sound promising, but nearly half of those companies spend less than $500 per year on sales manager enablement programs. Those meager investments often...
May 12, 2017
PJ Carter | @PJCarter25 | Influencer Relations Manager, Brainshark
According to Forrester Research, 78% of executive buyers say that sellers aren’t prepared with relevant content. This is both a training problem and a sales content problem, which slows down sales cycles and prevents reps from hitting quota. Today, Brainshark and Seismic are excited to announce...
April 28, 2017
PJ Carter | @PJCarter25 | Influencer Relations Manager, Brainshark
Learning expert Eduardo Briceño recently delivered a TED Talk that illustrated how we can improve our skills. As he discussed how we can better position ourselves to truly grow and learn, I couldn’t help but apply his logic to sales enablement and helping reps become better salespeople. It’s...
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