As businesses look for new ways to solve today’s sales challenges, many see sales enablement as a long-term solution.
Establishing a culture of "perfect practice" can get to the heart of what helps reps deliver value to buyers and close more deals: sales readiness.
Gamification is one way to get reps engaged in sales training content. But engaging and learning are two different things.
Today's sales executives need to become sales enablement participants and champions, writes Brainshark Chief Readiness Officer Jim Ninivaggi.
You’ve likely heard the phrase “beauty is in the eye of the beholder.” The same principle holds true in sales enablement, writes Jim Ninivaggi.
It’s important to explore what sales enablement leaders can do to ensure their reps are always “audible-ready.”
Sales enablement functions typically focus on increasing rep knowledge retention. But there's a learning better model for sellers, writes Jim Ninivaggi.
Unfortunately, the revenue production system is clogged with waste -- activities leading nowhere -- at many companies.
Enablement leaders need a new approach to sales onboarding, argues Brainshark's Jim Ninivaggi - one that provides a true continuous learning path.
AI is helping organizations establish a much higher level of sales readiness, which means reps are closing more and bigger deals.
While you can’t predict every piece of breaking news, you can put a reliable response framework in place through an effective sales readiness strategy.
With sales, it’s not whether reps have completed the course that really matters. It’s whether they can demonstrate proficiency and readiness to engage buyers.
The sales landscape has changed dramatically over the past decade as modern and empowered buyers, new technologies and competitive pressures forge new realities.