Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

March 11, 2019
Jim Ninivaggi | @jninivaggi | Chief Readiness Officer, Brainshark
The following article originally appeared in Forbes on Feb. 7, 2019.  It was the day before a high-stakes sales pitch. I was a consultant working with a sales rep, who was sweating it — literally. His manager and I watched him practice his presentation a final time — in the sweltering North...
February 11, 2019
Jim Ninivaggi | @jninivaggi | Chief Readiness Officer, Brainshark
The following article originally appeared in Forbes on Jan. 10, 2019. Remember a few years back when everybody (and I mean everybody) was trying to “gamify” their learning content? In this hyperconnected, short-attention-span world of ours, gamification was seen as a powerful new way to engage...
January 25, 2019
Jim Ninivaggi | @jninivaggi | Chief Readiness Officer, Brainshark
This article originally appeared in Forbes on Dec. 26, 2018. At the majority of organizations, the term “sales enablement” refers to equipping sales reps with the knowledge, skills, tools and content for success. For many of these companies, though, enablement stops with the reps — and often,...
December 03, 2018
Jim Ninivaggi | @jninivaggi | Chief Readiness Officer, Brainshark
This article originally appeared in Forbes on Oct. 31, 2018. You’ve likely heard the phrase “beauty is in the eye of the beholder.” In other words, the person observing something gets to decide its worth – and what I think is beautiful and what you find beautiful may differ wildly! The same...
October 29, 2018
Jim Ninivaggi | @jninivaggi | Chief Readiness Officer, Brainshark
The following article originally appeared in Forbes on Sept. 28, 2018. It’s fourth and one. Peyton Manning breaks the huddle, surveys the defense and reads a blitz. The running play called in the huddle isn’t going to work, so he barks “Omaha, Omaha!” signaling an audible and changing the play...
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