Sales Enablement Ideas Blog | Brainshark

Brainshark Ideas Blog

Tips and ideas for sales readiness, training, coaching and more.

Gamification is one way to get reps engaged in sales training content. But engaging and learning are two different things.
Today's sales executives need to become sales enablement participants and champions, writes Brainshark Chief Readiness Officer Jim Ninivaggi.
You’ve likely heard the phrase “beauty is in the eye of the beholder.” The same principle holds true in sales enablement, writes Jim Ninivaggi.
It’s important to explore what sales enablement leaders can do to ensure their reps are always “audible-ready.”
Sales enablement functions typically focus on increasing rep knowledge retention. But there's a learning better model for sellers, writes Jim Ninivaggi.
Unfortunately, the revenue production system is clogged with waste -- activities leading nowhere -- at many companies.
Enablement leaders need a new approach to sales onboarding, argues Brainshark's Jim Ninivaggi - one that provides a true continuous learning path.
AI is helping organizations establish a much higher level of sales readiness, which means reps are closing more and bigger deals.
Reactive sales readiness is equipping sales reps to manage unexpected situations, like breaking news.
While you can’t predict every piece of breaking news, you can put a reliable response framework in place through an effective sales readiness strategy.
By prioritizing sales readiness, sales enablement leaders ensure their reps are prepared to make the most of buyer interactions.
With sales, it’s not whether reps have completed the course that really matters. It’s whether they can demonstrate proficiency and readiness to engage buyers.
First Line Sales Managers Blog Post
The sales landscape has changed dramatically over the past decade as modern and empowered buyers, new technologies and competitive pressures forge new realities.
Learn about the concept and importance of sales readiness and three ways to improve it across your sales team.