Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

By prioritizing sales readiness, sales enablement leaders ensure their reps are prepared to make the most of buyer interactions.
April 27, 2018
Jim Ninivaggi | @jninivaggi | Chief Readiness Officer, Brainshark
This post originally appeared in Forbes on March 28, 2018. If you’re like me, you travel from time to time for business, perhaps spending a little too much time on airplanes. Imagine on your next trip, you’re walking up the jetway to board the plane, and you’re greeted by the pilot at the...
First Line Sales Managers Blog Post
April 06, 2018
Jim Ninivaggi | @jninivaggi | Chief Readiness Officer, Brainshark
This post was originally published on Forbes on March 7, 2018. The sales landscape has changed dramatically over the past decade as modern and empowered buyers, new technologies and competitive pressures forge new realities. This confluence of factors has imperiled various sales roles, creating...
March 22, 2018
Jim Ninivaggi | @jninivaggi | Chief Readiness Officer, Brainshark
This post originally appeared on Forbes on February 20, 2018. In business and in our lives, change is often hard, especially when we’re not ready. Six years ago, I was brought in to consult at a Fortune 500 software company that hadn’t adequately prepared its sales team for change. Business was...
March 05, 2018
Jim Ninivaggi | @jninivaggi | Chief Readiness Officer, Brainshark
This post originally appeared on Forbes.com on February 1, 2018. A dozen years ago, no one had heard of the term sales enablement, but that doesn’t mean the concept didn’t exist. Companies have long sought to improve their sales team’s productivity and results by equipping (or enabling) them to...
January 29, 2018
Jim Ninivaggi | @jninivaggi | Chief Readiness Officer, Brainshark
This post originally appeared on Sales & Marketing Management on January 12, 2018. Many companies have their annual sales kickoff (SKO) meetings approaching. A good kickoff successfully blends motivational elements, education, team building and fun – setting the tone and momentum for the...
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