Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

March 10, 2017
Jim Ninivaggi | @jninivaggi | Chief Readiness Officer, Brainshark
Facebook and Snapchat are two of the most popular social tools.  While they may be similar in their purpose – connecting people and the moments of their lives – they are very different. On Facebook, posts are shared one-to-many, and connections have the ability to leave comments and “likes” (who...
February 01, 2017
Jim Ninivaggi | @jninivaggi | Chief Readiness Officer, Brainshark
“Get to the decision maker.” It’s the rallying cry of every sales manager and sales leader to their reps. But what if, despite their best efforts, the reps can’t get to the decision maker? Take this typical scenario: Your rep has been working a deal for months, cultivating a champion. She is...
January 25, 2017
Jim Ninivaggi | @jninivaggi | Chief Readiness Officer, Brainshark
Prior to joining Brainshark, I had the good fortune to launch and run the sales enablement practice at research/advisory firm SiriusDecisions. Unlike other functions (such as marketing and finance) that have been around for decades, the sales enablement function is relatively new and still...
December 27, 2016
Jim Ninivaggi | @jninivaggi | Chief Readiness Officer, Brainshark
This column was originally published on Entrepreneur.com on December 13, 2016 A new employee is a new employee and talent development is talent development. It’s all HR’s domain, right? Wrong, at least when it comes to sales. Whether you’re starting, growing or running your business, treating...
December 13, 2016
Jim Ninivaggi | @jninivaggi | Chief Readiness Officer, Brainshark
Over the summer, I got the chance to visit Tanglewood, a music venue in the Berkshire Mountains of Massachusetts. It’s the summer home of the Boston Pops, and I was there to see them perform with the B52s. (No joke.) The venue is also a summer music academy for budding professional musicians. ...
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