Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

October 16, 2017
Jim Ninivaggi | @jninivaggi | Chief Readiness Officer, Brainshark
This article was authored by Scott Anderson, CEO and Chief Revenue Officer at RevenueForce with Jim Ninivaggi, Chief Readiness Officer at Brainshark and originally appeared on LinkedIn on September 28, 2017. “Development can help great people be even better—but if I had a dollar to spend, I'd...
June 26, 2017
Jim Ninivaggi | @jninivaggi | Chief Readiness Officer, Brainshark
I'll never forget that phone call. It came from a sales representative, sitting in the parking lot outside a North Carolina office building. He was about to conduct the biggest sales meeting of his career – with the CEO of a Fortune 500 food manufacturer. I could actually hear him quaking through...
April 27, 2017
Jim Ninivaggi | @jninivaggi | Chief Readiness Officer, Brainshark
As a frequent business traveler, I often need to pack a suit or two. I pride myself on two things: First, I can pack everything I need for a whole week in a single carry-on, and second, I rarely need to use the iron at the hotel. But in a quest for continuous improvement, I did some homework. I...
March 10, 2017
Jim Ninivaggi | @jninivaggi | Chief Readiness Officer, Brainshark
Facebook and Snapchat are two of the most popular social tools.  While they may be similar in their purpose – connecting people and the moments of their lives – they are very different. On Facebook, posts are shared one-to-many, and connections have the ability to leave comments and “likes” (who...
February 01, 2017
Jim Ninivaggi | @jninivaggi | Chief Readiness Officer, Brainshark
“Get to the decision maker.” It’s the rallying cry of every sales manager and sales leader to their reps. But what if, despite their best efforts, the reps can’t get to the decision maker? Take this typical scenario: Your rep has been working a deal for months, cultivating a champion. She is...
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