Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

January 25, 2017
Jim Ninivaggi | @jninivaggi | Chief Readiness Officer, Brainshark
Prior to joining Brainshark, I had the good fortune to launch and run the sales enablement practice at research/advisory firm SiriusDecisions. Unlike other functions (such as marketing and finance) that have been around for decades, the sales enablement function is relatively new and still...
December 27, 2016
Jim Ninivaggi | @jninivaggi | Chief Readiness Officer, Brainshark
This column was originally published on on December 13, 2016 A new employee is a new employee and talent development is talent development. It’s all HR’s domain, right? Wrong, at least when it comes to sales. Whether you’re starting, growing or running your business, treating...
December 13, 2016
Jim Ninivaggi | @jninivaggi | Chief Readiness Officer, Brainshark
Over the summer, I got the chance to visit Tanglewood, a music venue in the Berkshire Mountains of Massachusetts. It’s the summer home of the Boston Pops, and I was there to see them perform with the B52s. (No joke.) The venue is also a summer music academy for budding professional musicians. ...
November 10, 2016
Jim Ninivaggi | @jninivaggi | Chief Readiness Officer, Brainshark
At the risk of alienating those of you who are not fans of sports, sports analogies, or either the Chicago Cubs or Cleveland Indians – I submit to you yet another sports analogy. Collective groan.  I can hear you now – “not another ’sales as sports’ analogy!” But this one is good.  We think....
October 26, 2016
Jim Ninivaggi | @jninivaggi | Chief Readiness Officer, Brainshark
Exciting news! Today, Brainshark and Highspot – two leaders in the sales enablement technology space – announced a strategic partnership to provide a complete sales enablement solution. No doubt, this will have ripple effects throughout the B2B sales technology landscape and the sales enablement...
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