Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

January 10, 2018
Lauren Shepherd | @_laurenshep | Content Marketing Manager, Brainshark
“The biggest mistake I see organizations make when it comes to managing objections is that they lump objections into one big category. And they handle objections as obstacles,” Brainshark’s Chief Readiness Officer, Jim Ninivaggi, says. First, it’s critical that all reps have the same mindset...
January 04, 2018
Lauren Shepherd | @_laurenshep | Content Marketing Manager, Brainshark
What is the biggest challenge facing sales reps today? According to Jim Ninivaggi, Brainshark’s Chief Readiness Officer, “a lot of reps have come up without having the benefit of learning the core, basic, fundamental skills [of selling].” On a recent episode of Accelerate!, host Andy Paul and Jim...
December 27, 2017
Lauren Shepherd | @_laurenshep | Content Marketing Manager, Brainshark
So you’ve found the perfect candidate for your open sales position. From the moment they walk in the door they dominate every task and crush every quota. They are consistently at the top of your sales leaderboard. Then one day they step into your office and tell you they’ve accepted an...
December 21, 2017
Lauren Shepherd | @_laurenshep | Content Marketing Manager, Brainshark
How do the best reps prepare for their sales meetings? They plan their work, and work their plan. Having a well-planned and repeatable process helps reps go into their meetings confident by finding out a lot of the answers up front. We spoke to our sales enablement team about common threads of...
December 19, 2017
Lauren Shepherd | @_laurenshep | Content Marketing Manager, Brainshark
At the beginning of each year, your team is assigned sales targets that are bigger and better than ever – and chances are, 2018 is no different. No matter what kind of a year your team had in 2017, it’s time to put it all behind you. Start the new year off on the right foot with these...
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