Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

July 27, 2017
Lauren Shepherd | @_laurenshep | Content Marketing Manager, Brainshark
When it comes to your sales force, time is money, quite literally. So your sales content needs to be as effective and engaging as possible, while taking up the least amount of your reps’ time. Here are 10 tips for sales enablement leaders to create better quality sales content for reps. 1. Do a...
July 19, 2017
Lauren Shepherd | @_laurenshep | Content Marketing Manager, Brainshark
“If you build it, [they] will come,” right? Well, unfortunately sales is not Field of Dreams and content won’t automatically be utilized by reps if you create it. According to SiriusDecisions, up to 70% of sales content goes unused. B2B sales reps are inundated with information, so how can sales...
July 17, 2017
Lauren Shepherd | @_laurenshep | Content Marketing Manager, Brainshark
According to the U.S. Bureau of Labor Statistics, millennials are expected to make up 75% of the workforce by 2025. Given this shift, it’s time for sales organizations to rethink how they’re approaching their sales coaching strategies. Whether your sales reps are Baby Boomers or Generation Y,...
July 10, 2017
Lauren Shepherd | @_laurenshep | Content Marketing Manager, Brainshark
According to Forrester Research, 74% of B2B buyers conduct over half of their research online before making a purchase decision. So if buyers are looking at your website and product reviews, chances are they’re looking at your sales reps’ LinkedIn profiles too. Your reps’ profiles are a...
June 22, 2017
Lauren Shepherd | @_laurenshep | Content Marketing Manager, Brainshark
With CSO Insights reporting that 74% of organizations plan to spend more on sales enablement during the next 12 months, it’s critical that sales enablement leaders are measured on the right key performance indicators (KPIs) to ensure they are getting the results and ROI necessary to justify that...
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