Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

April 10, 2017
Lauren Shepherd | @_laurenshep | Content Marketing Manager, Brainshark
How would you rate your company’s sales onboarding program? If you think there are a lot of improvements to be made, you’re not alone. The Sales Management Association reports that following onboarding, approximately one-third of sales reps still lack proficiency in up to a dozen key selling...
March 31, 2017
Lauren Shepherd | @_laurenshep | Content Marketing Manager, Brainshark
As you may have heard, March is Women’s History Month. It also marks the end of the all-important first quarter for many B2B sales organizations. To wrap things up before the calendar turns to April, here are 10 quotes from some of the smartest and most respected women in the world of sales...
March 23, 2017
Lauren Shepherd | @_laurenshep | Content Marketing Manager, Brainshark
Much like maintaining a healthy diet, maintaining a field-ready sales team isn’t something you can just set and forget. Sales coaching requires constant repetition, reinforcement, and time. In fact, the latter is the leading reason why sales coaching—even though it’s the number one priority for...
March 21, 2017
Lauren Shepherd | @_laurenshep | Content Marketing Manager, Brainshark
Sales leaders broadly acknowledge that coaching is the best tactic for driving sales effectiveness, and that training on its own won’t always do the trick. So then why are so many sales managers putting coaching on the backburner? 77% blame their lack of coaching on time constraints. But sales...
February 15, 2017
Lauren Shepherd | @_laurenshep | Content Marketing Manager, Brainshark
Regardless of how your company performed last year, it’s likely that you’ve set an even higher bar for growth in 2017. There’s no question that your sales team plays a critical part in overall company growth, but how do sales enablement leaders ensure they’re empowering their teams to meet those...
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