Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

June 12, 2017
Lauren Shepherd | @_laurenshep | Content Marketing Manager, Brainshark
There are many reasons sales reps lose deals, but lack of preparation shouldn’t be one of them. It’s up to sales enablement leaders to provide reps with learning and training programs so they are ready for every buyer interaction. But completing training isn’t enough; reps need to master the...
June 07, 2017
Lauren Shepherd | @_laurenshep | Content Marketing Manager, Brainshark
When sales leaders try to get reps to embrace social selling, they’re often met with a mixed response. To some, social selling is a tried and true sales tactic, while others see it as a trendy buzzword that just won’t go away. According to a study conducted by sales expert Jim Keenan, 78% of...
May 31, 2017
Lauren Shepherd | @_laurenshep | Content Marketing Manager, Brainshark
Amidst a large-scale business and go-to-market transformation, PTC, a global technology provider of IoT and AR platforms, needed a new approach to sales readiness. To ensure adoption of the new strategies, PTC’s sales enablement team utilizes Brainshark to help achieve consistency across sales...
May 18, 2017
Lauren Shepherd | @_laurenshep | Content Marketing Manager, Brainshark
Conferences are an amazing place to grow, network, and get inspired by others in your industry. It’s a unique opportunity to to gain a new perspective and gather new ideas to put into action when you get back to work on Monday. You know as well as we do that the SiriusDecisions Summit is an...
May 08, 2017
Lauren Shepherd | @_laurenshep | Content Marketing Manager, Brainshark
Sales readiness is a key component to the success of any sales organization. The data speaks volumes—the number of dedicated sales enablement roles has more than doubled over the last three years. What’s more important than ensuring your reps are ready to kill it on every call? The most...
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