Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

May 15, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
Great sales enablement leaders understand the need to clearly define what success looks like – both for themselves and their salespeople – before putting a strategy in place. That’s easier said than done, especially for sales enablement rookies. But here’s the good news: unless you’re aiming to...
Turbonomic SD Summit
May 10, 2018
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
“Let’s talk about being a badass for sales enablement,” said Liz Pulice to a room of sales and marketing professionals this week at SiriusDecisions Summit 2018. As vice president of global sales enablement for Turbonomic, she can more than back up the statement.  Turbonomic (@turbonomic), a...
May 09, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
SiriusDecisions Summit 2018 has come and gone, with 3,000-plus attendees converging in sunny Las Vegas this week to discuss the latest trends and challenges affecting B2B sales and marketing. While the topics certainly varied, ranging from brand-building to content strategy and customer...
Sales Technology Software
May 07, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
More so than ever before, businesses are relying on sales readiness software to help their reps achieve higher win rates and outsell the competition. According to a recent Forrester Research report, “Now Tech: Sales Readiness Tools,” nearly 50% of B2B firms have bought or plan to buy a sales...
By prioritizing sales readiness, sales enablement leaders ensure their reps are prepared to make the most of buyer interactions.
April 27, 2018
Jim Ninivaggi | @jninivaggi | Chief Readiness Officer, Brainshark
This post originally appeared in Forbes on March 28, 2018. If you’re like me, you travel from time to time for business, perhaps spending a little too much time on airplanes. Imagine on your next trip, you’re walking up the jetway to board the plane, and you’re greeted by the pilot at the...
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