Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

September 21, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
The 2018 Sales Enablement Society Annual Conference wrapped up this week after an exciting three days of discussion in Denver. As practitioners, knowledge-seekers and thought-leaders boarded their flights home, we couldn’t help but wonder: what did attendees take away from the event? After all,...
September 19, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
Anyone working in sales enablement knows just how quickly the function has been growing. At Brainshark, we know that keeping up with the changing landscape can feel pretty daunting for busy practitioners. That’s why we’re launching a Q&A series to help you do just that, by spotlighting...
September 18, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
Even as a budding discipline, sales enablement has evolved quite a bit in just the past few years. Keeping up with that change – and ensuring your strategy is geared toward long-term success – is no easy feat. That’s where research-driven stats are great at putting all the moving parts in...
September 14, 2018
Jenn Haskell | Director of Sales Enablement, Brainshark
How important is your sales kickoff? Consider this: you might only get one chance all year to gather reps, managers and sales leadership under one roof. Sales enablement teams that make the most of this opportunity will motivate their teams to achieve the goals they’ve set for the upcoming year...
September 11, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
“Transformation” is one of the most overused words in business, and its popularity has left us with definitions that don’t always align with each other. This is especially true of “sales transformation.” What is sales transformation? We define it as a wholesale change in go-to-market strategy...
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