Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

January 18, 2017
Mike Kunkle | @mike_kunkle | Sales Readiness Consultant, Brainshark
We hear a lot about the need for sales and marketing alignment. While you won’t hear me disagreeing that this is important, there’s another alignment and partnership opportunity that gets a lot less airplay yet has equal potential to drive sales results: the alignment and partnership between...
January 16, 2017
PJ Carter | @PJCarter25 | Influencer Relations Manager, Brainshark
If sales training isn’t a mission-critical initiative at your company, this story may persuade you to reconsider. WIRED headline: Car Dealers Are Dangerously Uneducated About New Safety Features The headline would be more accurate if it read “Untrained Car Dealers Put Customers in Danger.” If...
January 12, 2017
Mike Kunkle | @mike_kunkle | Sales Readiness Consultant, Brainshark
As 2016 drew to a close, sales organizations assessed what worked – and where improvement will be needed – to drive even better results in 2017. With one in five companies offering their sales managers no training at all (CSO Insights), there’s ample room for improvement in sales manager...
January 10, 2017
PJ Carter | @PJCarter25 | Influencer Relations Manager, Brainshark
Repetition is critical to ensuring your message sticks. Repetition is critical to ensuring your message sticks. Repetition is critical to ensuring your message sticks. Several sales and marketing experts discuss the intersection of sales efficiency and effectiveness. As we focus on having more...
January 09, 2017
Lauren Brousell | @LBrousell | Marketing Programs Manager, Brainshark
Whether you’re managing a direct sales team, or channel sellers, the key to igniting better conversations with buyers is very similar. Begin by asking yourself this question: Do my sales reps understand their buyers’ purchasing journey? It might sound simple, but this is a key to making sure...
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