Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

September 18, 2017
Jenn Haskell | Director of Sales Enablement, Brainshark
Organizations rely on sales enablement for a variety of reasons, whether it’s helping reps engage with more informed and better educated buyers, supporting the creation and effectiveness of sales content or streamlining the sales process to enable a more efficient sales team. There’s a lot to be...
September 14, 2017
Lauren Shepherd | @_laurenshep | Content Marketing Manager, Brainshark
As a sales enablement leader, it’s your job to ensure your sales reps are ready for every buyer interaction. But as your business scales and your team continues to grow, it can become challenging to keep track of each rep’s progress. This is why 55% of top-performing companies are turning to...
September 13, 2017
Lauren Shepherd | @_laurenshep | Content Marketing Manager, Brainshark
To be an effective sales enablement leader, you need to be able to think like a sales rep. Part of doing that well includes knowing how to effectively use all of the tools and technology that reps use in their day-to-day. One of the most important tools that sales reps use is LinkedIn Sales...
September 07, 2017
Lauren Brousell | @LBrousell | Senior Content & Programs Manager, Brainshark
The sales enablement function is growing steadily, achieving 14% growth over the last three years and 32% of companies now reporting a sales enablement department. As sales enablement continues to grow and evolve, it’s only natural that leadership positions will begin to develop. For the function...
September 06, 2017
Lauren Brousell | @LBrousell | Senior Content & Programs Manager, Brainshark
When a sales rep joins a new organization, a good portion of their success depends on how well the sales onboarding program is organized and executed. There are various ways to set up sales onboarding, but one way is a 30-60-90 day sales onboarding plan where reps set out to master specific...
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