Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

June 21, 2018
Lauren Brousell | @LBrousell | Senior Content & Programs Manager, Brainshark
Companies across industries have started to adopt artificial intelligence (AI) to supplement and augment the work of humans. The technology is being used for everything from predicting the winner of the 2018 World Cup to communicating with customers at TGI Friday’s restaurants to scanning resumes...
June 18, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
Adopting a new sales methodology is, in the words of Brainshark Chief Readiness Officer Jim Ninivaggi, akin to trying a new diet. How? Like diets, most selling strategies are built around the same basic principles, with relatively subtle differences setting one apart from the next. And just as...
June 14, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
Although there’s wide acknowledgement of sales coaching's importance, excuses for a lack of coaching – such as time constraints or the absence of a formal coaching strategy – are just as common across businesses. It’s a challenge that has plagued sales teams for years and continues to do so...
June 12, 2018
Carlie Lawrenson | Product Marketing Manager, Brainshark
Is your sales team truly ready? It’s one of the questions at the core of the Brainshark platform, and confidently knowing the answer is vital to any organization. Today, we are excited to announce the launch of our new team dashboards, which provide managers a visual representation of their team...
June 11, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
Even as the case for sales enablement becomes increasingly compelling, new sales enablement leaders are likely to encounter executives and other company decision-makers who fail to grasp its purpose – or its benefits. Maybe that’s why 40% of companies still lack a dedicated sales enablement...
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