Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

January 23, 2018
Lauren Brousell | @LBrousell | Senior Content & Programs Manager, Brainshark
As the tides of business change, it’s not always easy to prepare your sales force for what’s coming next. But if you have a plan in place for each occasion -- whether it’s onboarding new sales reps, going through a merger or acquisition or dealing with breaking news – reps will always be ready,...
January 16, 2018
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
It’s sales kickoff (SKO) meeting season – and you’re likely headed to your company’s annual event in the coming weeks. Whether it’s a hit, a miss or something in between often depends on how well-planned and strategic the event is. We were curious how companies are doing with their SKOs, so we...
January 10, 2018
Lauren Shepherd | @_laurenshep | Content Marketing Manager, Brainshark
“The biggest mistake I see organizations make when it comes to managing objections is that they lump objections into one big category. And they handle objections as obstacles,” Brainshark’s Chief Readiness Officer, Jim Ninivaggi, says. First, it’s critical that all reps have the same mindset...
January 05, 2018
Barbara Giamanco | @barbaragiamanco | Founder and CEO, Social Centered Selling
Social selling has certainly grown in popularity and in many ways, what social selling can do for you is misunderstood. Many experts have simplified social selling so it sounds like all you need to do is create a great online profile with good keywords, connect with a lot of people, share content...
January 04, 2018
Lauren Shepherd | @_laurenshep | Content Marketing Manager, Brainshark
What is the biggest challenge facing sales reps today? According to Jim Ninivaggi, Brainshark’s Chief Readiness Officer, “a lot of reps have come up without having the benefit of learning the core, basic, fundamental skills [of selling].” On a recent episode of Accelerate!, host Andy Paul and Jim...
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