Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

July 10, 2017
Lauren Shepherd | @_laurenshep | Content Marketing Manager, Brainshark
According to Forrester Research, 74% of B2B buyers conduct over half of their research online before making a purchase decision. So if buyers are looking at your website and product reviews, chances are they’re looking at your sales reps’ LinkedIn profiles too. Your reps’ profiles are a...
July 05, 2017
Mark Goloboy | VP, Demand Generation, Brainshark
It’s no secret that the relationship between marketing and sales isn’t always perfect. Alignment between the two departments can be a challenge, yet the success of both teams is so deeply intertwined with the other. How many times have you heard some variation of this conversation?  “Why aren’t...
June 29, 2017
Rachel Merkin | Event Marketing Manager, Brainshark
Upcoming webinar alert! Is your sales team turnover higher than expected? If so, your sales onboarding program may be the weak link in your sales enablement program. The Sales Management Association found that after sales onboarding is complete, 1/3 of reps still lack proficiency in up to a...
June 28, 2017
Lauren Brousell | @LBrousell | Senior Content & Programs Manager, Brainshark
Among multiple acquisitions, product updates, and a new selling methodology, the sales team at Ping Identity had a lot to keep up with. Sales enablement was responsible for finding an effective way to keep reps informed amidst all the changes, without sacrificing selling time. In other words,...
June 26, 2017
Jim Ninivaggi | @jninivaggi | Senior Vice President, Business Development, Brainshark
I'll never forget that phone call. It came from a sales representative, sitting in the parking lot outside a North Carolina office building. He was about to conduct the biggest sales meeting of his career – with the CEO of a Fortune 500 food manufacturer. I could actually hear him quaking through...
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