Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

June 12, 2017
Lauren Shepherd | @_laurenshep | Content Marketing Manager, Brainshark
There are many reasons sales reps lose deals, but lack of preparation shouldn’t be one of them. It’s up to sales enablement leaders to provide reps with learning and training programs so they are ready for every buyer interaction. But completing training isn’t enough; reps need to master the...
June 07, 2017
Lauren Shepherd | @_laurenshep | Content Marketing Manager, Brainshark
When sales leaders try to get reps to embrace social selling, they’re often met with a mixed response. To some, social selling is a tried and true sales tactic, while others see it as a trendy buzzword that just won’t go away. According to a study conducted by sales expert Jim Keenan, 78% of...
June 05, 2017
Jenn Haskell | Director of Sales Enablement, Brainshark
For any business function to be successful, you need strong and consistent leadership that develops a strategic vision and a clear plan to reach goals. When it comes to sales enablement, I’ve found that practitioners must possess a unique combination of traits that combine traditional leadership...
June 02, 2017
Brendan Cournoyer | @brencournoyer | VP, Corporate Marketing, Brainshark
These days, more companies than ever have invested in dedicated sales enablement roles or functions to help improve readiness and drive productivity across their sales organization. And while that’s a great thing, not all sales enablement programs are created equal, and even the very best have...
May 31, 2017
Lauren Shepherd | @_laurenshep | Content Marketing Manager, Brainshark
Amidst a large-scale business and go-to-market transformation, PTC, a global technology provider of IoT and AR platforms, needed a new approach to sales readiness. To ensure adoption of the new strategies, PTC’s sales enablement team utilizes Brainshark to help achieve consistency across sales...
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