In this post, we'll cover why you need a data warehouse for your HubSpot CRM data and why you shouldn't build it yourself.
If sales enablement wants to keep moving in the right direction, research shows that many of them can and should continue to improve in a few key areas.
The skills and backgrounds of sales enablement professionals can vary greatly from one company to the next. Let’s paint a clearer picture of the role.
Customer Lifetime Value (LTV) measures the total value that you are likely to capture from an average customer.
Sales enablement is a critical role in B2B sales. Sales enablement teams need to use data to measure the effectiveness of sales reps and teams.
As the sales enablement function grows and evolves, more people are talking and writing about the profession on a regular basis.
Another big year is in the books for sales enablement leaders everywhere, as we saw the function continue to grow, mature and evolve in 2018.
One of the most powerful pieces of information you could find out as a sales manager is your conversion rate from stage to stage on deals.
It’s critical that salespeople make the most of every single buyer interaction they have, says Brainshark Chief Readiness Officer Jim Ninivaggi.
Hitting your sales targets takes high levels of focus, determination and the ability to self-motivate. These clips will help make ambition a habit next year and beyond.
From sales to marketing, product and HR, few roles touch as many different business functions as sales enablement.