Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

December 17, 2018
Lauren Boutwell | @LBoutwell88 | Senior Content & Programs Manager, Brainshark
As we prepare for the new year, sales organizations are probably thinking about which conferences they’ll attend to get their product out in the market and have productive conversations with buyers. There are a lot of great sales conferences and trade shows coming up in the new year, but it can...
December 13, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
As today’s buyers demand more from manufacturing companies – and become more selective about which firms they work with – it’s sales teams that are increasingly feeling the heat. Manufacturing sales reps face a host of challenges every day, including: Expanding product portfolios Increased...
December 11, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
From sales to marketing, product and HR, few roles touch as many different business functions as sales enablement. It’s why Roderick Jefferson, CEO of sales enablement consultancy Roderick Jefferson & Associates, compares the profession to a tire hub, with different spokes connecting it to...
December 03, 2018
Jim Ninivaggi | @jninivaggi | Chief Readiness Officer, Brainshark
This article originally appeared in Forbes on Oct. 31, 2018. You’ve likely heard the phrase “beauty is in the eye of the beholder.” In other words, the person observing something gets to decide its worth – and what I think is beautiful and what you find beautiful may differ wildly! The same...
November 30, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
You already know that salespeople need excellent internal and customer-facing content to succeed. But how, exactly, are organizations producing all of this critical content? New research from CSO Insights finds that several business functions have a hand in creating sales content, including:...
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