Value per opportunity measures the expected amount you would win from an opportunity you create.
Rekener calculates ASP automatically, and can measure it by sales rep, by account, or any other breakdown.
ASP, or average selling price, is a useful metric that you can measure using data from Salesforce, Hubspot CRM, and Rekener's Sales Rep Scorecard app.
Cohort-based sales cycle measures the average amount of time between when an opportunity or deal is created, and when it is closed won, tracked by the created date of the opportunity.
Lead conversion cycle measures the average amount of time between when a lead is created, and when it is converted to an opportunity.
Sales velocity measures the expected output you would get from a sales rep or team in a given period of time.
Deal-based renewal rate measures the percentage of renewal deals won out of the total number that were up for renewal in a period.
Deal-based renewal rate, calculated on a cohort basis, measures the percentage of opportunities renewed out of the total number that were up for renewal in a period.
Cohort-based lead conversion rate measures the percentage of your leads that end up converting to opportunities, of the leads created in a certain period.
Calls per opportunity measures the average number of phone calls a sales rep needs to make in order to open one opportunity or deal.
A closed funnel close rate measures how many deals you won, divided by the total number of deals closed, won or lost.