Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

October 24, 2016
PJ Carter | @PJCarter25 | Influencer Relations Manager, Brainshark
People act on what they remember, not what they forget. Buyers are overwhelmed with messages, information and content. For years, marketers and salespeople have been asking how to cut through the growing noise to effectively reach their audiences. The key to cutting through the noise? Dr....
October 21, 2016
Molly Buccini | @mollybuccini | Content Marketing Manager, Brainshark
By now, most companies know sales enablement is a big deal: 32% of organizations say over the next 12 months, sales enablement will be their top priority. But as you plot out your sales enablement strategy, ask yourself: what about doing about your channel partners and distributors? Are they...
October 18, 2016
Lauren Brousell | @LBrousell | Marketing Programs Manager, Brainshark
It’s Q4 and most of your “fully productive” sales reps haven’t made quota yet this year. As a sales leader, you’re under fire for missing your financial goals, and as you scramble to end the year strong, you don’t have the time to reflect on where things have gone wrong. Sound familiar? Most...
October 17, 2016
PJ Carter | @PJCarter25 | Influencer Relations Manager, Brainshark
Sales enablement technology is designed to improve sales productivity. There are two avenues for driving better productivity - efficiency and effectiveness. Efficiency: Maximum productivity with minimum wasted effort Effectiveness: Degree to which something is successful in producing a desired...
October 13, 2016
Mike Kunkle | @mike_kunkle | Sr. Director of Sales Enablement, Brainshark
Call it what you will… insight selling, changing the sales conversation, selling with insights, challenging, influencing through thought leadership, provocative selling… it started to gain traction a few years ago and it’s all the rage, isn’t it? Insight-based selling is a hot topic, but it’s...
Subscribe to
CSO Insights
CSO Insights’ 2016 Sales Enablement Study
Latest trends and research to guide your sales enablement strategy.
Coaching Solutions
Inside Brainshark for Coaching
See how you can help sales reps master their skills and improve performance in this 2-minute demo video.
GE Digital
GE Digital’s Sales Enablement Story
See how GE Digital’s strategy has them on pace for +40% YoY growth.