Sales Enablement Ideas Blog | Brainshark

Brainshark
Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

May 24, 2017
Lauren Brousell | @LBrousell | Marketing Programs Manager, Brainshark
It's not always easy to create or formalize a new department from the ground up. While the number of sales enablement roles is growing (CSO Insights reports an increase of 26% since 2013), the function is still evolving. If you’re tasked with creating a new sales enablement department for your...
May 22, 2017
Brendan Cournoyer | @brencournoyer | VP, Corporate Marketing, Brainshark
Six years ago, sales enablement mostly didn’t exist at Iron Mountain, a Boston-based provider of information management solutions. “We had a blank canvas in terms of where we were going; anything we did was going to be an improvement,” said Kevin Starner to an audience of sales and marketing...
May 18, 2017
Lauren Shepherd | @_laurenshep | Content Marketing Manager, Brainshark
Conferences are an amazing place to grow, network, and get inspired by others in your industry. It’s a unique opportunity to to gain a new perspective and gather new ideas to put into action when you get back to work on Monday. You know as well as we do that the SiriusDecisions Summit is an...
May 17, 2017
Brendan Cournoyer | @brencournoyer | VP, Corporate Marketing, Brainshark
“The first thing you need to know is – I love rap music,” said Christi Wall, sales enablement manager at Ping Identity, to an audience of sales and marketing professionals at SiriusDecisions 2017 Summit in Las Vegas. Wall was on hand to speak about Ping’s sales enablement journey and the...
May 12, 2017
PJ Carter | @PJCarter25 | Influencer Relations Manager, Brainshark
According to Forrester Research, 78% of executive buyers say that sellers aren’t prepared with relevant content. This is both a training problem and a sales content problem, which slows down sales cycles and prevents reps from hitting quota. Today, Brainshark and Seismic are excited to announce...
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