Up to 80% of marketing-generated content goes unused by sales teams, according to a report from IDC, creating frustrations for both marketers and sellers.
Sometimes people buy from people they like. But more often, customers buy because a product will provide them value – and because it will help them solve a specific problem.
Leading research firms have shown that video is not only a preferred and highly-effective learning format for most professionals, but that it also improves sales training results.
Unfortunately, the revenue production system is clogged with waste -- activities leading nowhere -- at many companies.
One sales expert sees a new breed of reps emerging – one with key business skills and AI tools at its disposal.
What internship tips does one walk away with after spending a summer in sales? Brainshark intern Anna Meusel shares her take.
Brainshark’s Agile Sales Onboarding Methodology presents a fresh, new approach to sales onboarding, inspired by agile software development.
Continuous learning is a key concept for sellers, who must stay on top of the latest product releases, competitive intelligence and market insights.
With so many sellers struggling to meet quota and connect with buyers, preparing sales reps to make the most of every interaction has never been more important.
Enablement leaders need a new approach to sales onboarding, argues Brainshark's Jim Ninivaggi - one that provides a true continuous learning path.
With new sales enablement leaders joining the profession every year, many could stand to benefit from social networking and peer learning.