Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

June 28, 2017
Lauren Brousell | @LBrousell | Marketing Programs Manager, Brainshark
Among multiple acquisitions, product updates, and a new selling methodology, the sales team at Ping Identity had a lot to keep up with. Sales enablement was responsible for finding an effective way to keep reps informed amidst all the changes, without sacrificing selling time. In other words,...
June 26, 2017
Jim Ninivaggi | @jninivaggi | Senior Vice President, Business Development, Brainshark
I'll never forget that phone call. It came from a sales representative, sitting in the parking lot outside a North Carolina office building. He was about to conduct the biggest sales meeting of his career – with the CEO of a Fortune 500 food manufacturer. I could actually hear him quaking through...
June 22, 2017
Lauren Shepherd | @_laurenshep | Content Marketing Manager, Brainshark
With CSO Insights reporting that 74% of organizations plan to spend more on sales enablement during the next 12 months, it’s critical that sales enablement leaders are measured on the right key performance indicators (KPIs) to ensure they are getting the results and ROI necessary to justify that...
June 21, 2017
Carlie Lawrenson | Product Marketing Manager, Brainshark
Today, we are excited to announce our forthcoming integration with Microsoft Dynamics 365. This integration streamlines sales readiness and improves productivity by simplifying access to key resources. Sales teams will now have instant access to Brainshark training, coaching, and content directly...
June 19, 2017
Carlie Lawrenson | Product Marketing Manager, Brainshark
At Brainshark, top sales organizations rely on us to create compelling content, implement training, and assess their skills through video-based coaching challenges. And we know these top organizations expect a lot from their sales enablement software—just as they do their sales teams. Ensuring...
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