Sales Enablement Ideas Blog | Brainshark

Brainshark
Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

February 23, 2017
Patrick Kelly | Director, Customer Success, Brainshark
With any technology, it’s important to monitor your usage and adoption over time to make sure you’re getting the desired value for your business. At Brainshark, we want to make sure customers always have a bird’s eye view into how users are utilizing the technology and how their content is...
February 22, 2017
Rachel Goldberg | Senior Director, Product Marketing, Brainshark
Last fall, we announced an exciting strategic partnership with Highspot, intended to help sales teams improve performance throughout the sales cycle by combining the best of Brainshark’s content authoring, training, and coaching capabilities with Highspot’s content management, customer engagement...
February 20, 2017
PJ Carter | @PJCarter25 | Influencer Relations Manager, Brainshark
When a salesperson is asked to sell a new product or service without fully understanding its value, purpose or differentiating features, the results can be disastrous. The same is true when salespeople are asked to sell to new personas or industries without understanding their roles and needs....
February 15, 2017
Lauren Shepherd | Content Marketing Manager, Brainshark
Regardless of how your company performed last year, it’s likely that you’ve set an even higher bar for growth in 2017. There’s no question that your sales team plays a critical part in overall company growth, but how do sales enablement leaders ensure they’re empowering their teams to meet those...
February 13, 2017
Lauren Brousell | @LBrousell | Marketing Programs Manager, Brainshark
Sales onboarding is critical to better sales productivity, reduced turnover and overall company growth. In fact, CSO Insights reports that effective onboarding is the #1 goal of B2B sales enablement. Technology is the engine that can help companies reach those onboarding goals, but finding the...
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